I'm interested in creating a television commercial SPECIFICALLY for short sale help in our market and promoting www.JacksonvilleShortSale.com (local niche site).  If it works well, a national campaign is not out of the question.  I have good connections in media and advertising, but want to hear YOUR experience. 

 

Anyone have any experience with doing short sale related television commercials?  Any good sample videos/commercials I can watch?  Do you get a good return on it???

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Hi Mike: I ran commercials in a local small market - ran it for 6 months in 2007 - only had two leads that turned into listings and sales - still running the commercial on Youtube now but don't have a marketing strategy behind the youtube yet..I do have the commercial on the front page of the main web site www.AngelRealtyglobal.com 

Le't see if I can attach it here for you: http://www.youtube.com/watch?v=Og9kc96kHww 

There are not a lot of short sales in Colorado so far..

This short sale commercial looked pretty cool...

http://www.youtube.com/watch?v=m3BvUN9gMwk

 

I would save TV as a last option after all other avenues have been exhausted.  I think there are more targeted and less costly methods to do first that will reach a larger market share.

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