Care to post your numbers?
Is it 30 letters, 3 listings, 100 letters, 1 listing, etc?
For me, I'd estimate so far it's been around 1,000-1,200 letters mailed to NOD's which has only resulted in two listings. One thing I have not done is to send a second follow-up letter, which might increase the response rate.
I also sent around 700 generic postcards to a farm area (not targeting NOD's) and I did not get any response from those, but again, it was only a one-time mailing.
Well, I am continuing to do it on an ongoing weekly basis, since I feel the ROI was worth it. One of the short sale listings from the mailings closed and the other is currently for sale.
Since I know I'm competing with other Realtors who are sending letters to the same people I'm sending to, I've been thinking about maybe buying pre-NOD lists of people who are 30-60-90 days behind, to try and reach out to them before the NOD has been filed.
Not sure how the ROI would be for those though...
I really want to shake your hand. Same case here. Keeep working, be positive.
Can you send me the letter email@example.com
Can you please send me that letter too? My email address: firstname.lastname@example.org. I am in California Los Angeles County. I didn't do any marketing. All my short sales are from referrals but serious thinking to do marketing now if I want close more transactions. Thank you very much.
Did any one get a copy of the letter? If so would you mind sending it to me, I work in the Lousiville KY Market and looking for a good letter to send to the NODs here.
Thanks so much~